Histadrut launches nationwide campaign to encourage worker organizing

The Histadrut launched a sweeping national campaign this week aimed at encouraging workers across the country to unionize. The campaign, unveiled on television, radio, and digital platforms, highlights the power of organized labor through workers’ voices.

Framed as a call to action in a time of economic strain and social division, the campaign positions union organizing as both a personal and national act of empowerment.

“In a time of national polarization, organizing offers something rare: a shared purpose rooted in justice, dignity, and the right to a fair livelihood,” said Yaniv Levi, Chairman of the Marketing, Communication and Public Diplomacy Division to the Histadrut.

The campaign includes a dedicated minisite featuring videos, personal stories, and educational content produced in partnership with the Histadrut’s Organizing Division. The content aims to demystify the process of unionizing and inspire workers in all sectors — from tech to transport, from care work to construction — to exercise their constitutional right to organize.

The timing of the campaign is strategic. Israel’s labor market has been hit by war-related disruptions, rising inequality, and growing job insecurity, especially in gig and contract work. In response, the Histadrut is investing in a long-term organizing drive to expand collective bargaining and worker representation across the country.

Radio ads began airing early in the morning, and television broadcasts will be followed by a high-profile slot during Eurovision broadcasts later this week. The campaign’s creative materials emphasize unity and fairness, featuring workers telling their own stories of change and collective strength.

“This isn’t just about better pay — it’s about giving people the tools to shape their own future,” said one campaign organizer. “We want every worker in Israel to know they have the right to organize, and they don’t have to do it alone.”

The campaign’s launch comes against the emotional backdrop of the ongoing hostage crisis. The Histadrut acknowledged the gravity of the national moment, expressing cautious hope following reports that Idan Alexander, one of the 59 Israelis still held by Hamas, may be close to returning home.

“May Idan soon be reunited with his family — and may all the hostages come home safely,” the Histadrut said.

The Histadrut’s Information and Service Center (*2383), regional organizers, and legal experts support the campaign, who will guide workers through every step of forming workplace committees and negotiating collective agreements.